Hay sectores donde prácticamente está ya todo inventado a nivel de publicidad, es dificil dar con una fórmula atractiva e innovadora. "Vichy" lo hace y muy acertadamente. Acerca el producto de manera muy humana y da voz a personas con problemas en la piel concienciandonos sobre su vida y experiencias.
Few can tell that have made a true different ad these days, people has seen "almost" everything on T.V. and it is really hard to hit their retina. "Vichy" in this ad does it and very well done by the way. They approach the product to people in a very humane way and they give a window to people so they tell us about their feelings and experiences about their skin "disorders".
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